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Business Development

    GENERAL MARKETING AND BRANDING

Competitive and Strategic Pricing in Turbulent Times

Driving businesses forward through the deployment of effective pricing strategies as a strategic tool to captivate the price savvy customers in a volatile market

The moment you make a mistake in pricing, you’re eating into your reputation or your profits

Katharine Paine
Limited Time Offer!
Get Michael's latest book entitled 'The Joy of Pricing' worth USD69.95 for FREE (for every participant) when you book this course before 30-Nov 2013!

Key Benefits of this training include:

  • Capturing customers through strategic pricing models in any economic environment
  • Analysing pricing mistakes and how companies can turn pricing strategies into a sustainable advantage
  • Pricing effectively for market share customer retention, profits and revenue
  • Outperforming competitors and delivering superior returns by decoding the science behind pricing
  • Demonstrating the ability of pricing as the most powerful profit lever

Why this training is crucial for your organisation :

    Over the past few decades, companies around the world have largely focused on reducing costs in their business. They have under-managed the oldest and most impactful profit lever: price. Businesses that develop this advantage, the price advantage, ultimately use their superiority in pricing to outperform their competitors and deliver significantly higher returns to their stakeholders.

    As of late, as customers become more price sensitive and savvy, many organisations are answering the clarion call of the need to change from conservative pricing methodologies towards adopting pricing methodologies which better reflect the current economic conditions, value of their products and increase profits, whilst creating a stronghold in the market.

    During this training participants will come away with detailed pricing knowledge that would aid them in developing their own in-house strategic pricing plan that would have immediate impact upon their business once implemented.


Who should attend?

The content of the course will suit General Managers, Heads of Department, Senior Managers, Managers and all other professionals who are involved with:
  • Strategic Pricing
  • Strategic Planning and Development
  • Sales and Marketing
  • Brand Development
  • Product Planning and Development
  • Business Development and Corporate Planning
  • Costing
  • Revenue Management
  • Market Research
  • Merchandising

Past Client(s)